Abasiama Idaresit is widely regarded as a passionate and inventive Nigerian who has significantly elevated the standards in the tech industry, not just in Nigeria but across Africa.
He’s the driving force behind Wild Fusion Holdings, an impressive entity that began as Wild Fusion. This company has expanded into a conglomerate with branches in digital marketing, agency banking, fintech, and digital services, operating in Nigeria, Ghana, and Kenya.
Idaresit, known for his humility and silent achievements, is an enthusiastic, pragmatic person with a clear vision. A graduate of the London School of Economics, he shared that the journey began with a digital marketing agency, which successfully grew along with its subsidiaries.
Idaresit states, “Our ethos and organizational culture have been instrumental to our success and the expansion of our client portfolio. Quality Service and Products, Value to Customers, and Excellence are very key components of our DNA. These values are sector, geography, and market agnostic. We have retained a number of our clients for over ten years in Nigeria and Ghana. We have thrived and will continue to thrive despite facing significant challenges.”
He explained that Wild Fusion Nigeria is part of the larger Wild Fusion Holdings and is well-known for offering a range of services like digital strategy, SEO, and content marketing across Nigeria, Ghana, and Kenya.
“We also have a licensed Agency Banking Subsidiary and Lending Infrastructure Company as our subsidiaries. These two Fintechs are also key subsidiaries driving technology penetration across Africa. Excellence is a key cultural attribute of Wild Fusion and this we have embedded in our services and products including our training programs that have a particular module ‘Business Ethics’ with a strong emphasis on Excellence. Acculturating new hires and existing employees is very critical to delivering excellence,” he added.
Idaresit, the leader of Wild Fusion, views challenges in business as opportunities for growth.
He noted the complexities of working in Nigeria, such as stakeholder interactions, economic instability, infrastructure gaps, talent loss, and currency issues.
Idaresit said, “In a bid to find solutions to the highlighted challenges as a company, we modified our working hours making it a lot easier and flexible for our employees to work remotely. This we have seen has reduced the cost of commuting which was quite burdensome and improved our talent retention efforts. With our FX liabilities, we have been able to negotiate flexible payment terms and relied on our international operations to insulate or ring-fenced our Nigerian operation from the FX headwinds. These headwinds aren’t peculiar to Nigeria alone, the Ghanaian Cedis has had its fair share of FX fluctuation challenges. Having a diversified Holdco in product, services and geographical spread also helps in mitigating some of these risks or challenges.”
Abasiama Idaresit, a man dedicated to excellence, emphasized Wild Fusion Holdings’ commitment to Africa and technology. He mentioned their ongoing efforts to raise funds for further growth and expressed confidence in becoming a global leader in the African technology sector, despite the challenges and obstacles faced.