Abasiama Idaresit celebrated as a passionate and inventive Nigerian, has made significant strides in the tech industry across Africa. As the driving force behind Wild Fusion Holdings, which started as Wild Fusion, he has transformed it into a conglomerate with digital marketing, agency banking, fintech, and digital services across Nigeria, Ghana, and Kenya.
Idaresit, a London School of Economics alumnus, began with a digital marketing agency that flourished alongside its subsidiaries. He is an enthusiastic and pragmatic visionary known for his humility and silent achievements.
Reflecting on his company’s ethos, Idaresit reveals, “Our ethos and organizational culture has been instrumental to our success and the expansion of our client portfolio. Quality Service and Products, Value to Customers, and Excellence are very key components of our DNA. These values are sector, geography, and market agnostic. We have retained a number of our clients for over ten years in Nigeria and Ghana. We have thrived and will continue to thrive despite facing significant challenges.”
Wild Fusion Nigeria, he notes, is just one facet of the larger Wild Fusion Holdings. The company is known for its comprehensive services in digital strategy, SEO, and content marketing across its operating regions.
Idaresit elaborated on the company’s broader operations saying, “We also have a licensed Agency Banking Subsidiary and Lending Infrastructure Company as our subsidiaries. These two Fintechs are also key subsidiaries driving technology penetration across Africa. Excellence is a key cultural attribute of Wild Fusion and this we have embedded in our services and products including our training programs that have a particular module ‘Business Ethics’ with a strong emphasis on Excellence. Acculturating new hires and existing employees is very critical to delivering on excellence.”
Facing the business landscape head-on, Idaresit views challenges as catalysts for growth, discussing the specific difficulties of operating in Nigeria, from stakeholder interactions and economic instability to infrastructure and talent retention issues.
He asserts the company’s proactive approach to these challenges: “In a bid to find solutions to the highlighted challenges as a company, we modified our working hours making it a lot easier and flexible for our employees to work remotely. This we have seen has reduced the cost of commuting which was quite burdensome and improved our talent retention efforts. With our FX liabilities, we have been able to negotiate flexible payment terms and relied on our international operations to insulate or ring-fenced our Nigerian operation from the FX headwinds. These headwinds aren’t peculiar to Nigeria alone, the Ghanaian Cedis has had its fair share of FX fluctuation challenges. Having a diversified Holdco in product, services and geographical spread also helps in mitigating some of these risks or challenges.”
Dedicated to excellence and innovation, Abasiama Idaresit’s Wild Fusion Holdings is determined to enhance its impact on Africa and technology. He highlights the company’s goal to consolidate its fifteen-year investment in the sector, aiming to become a global leader despite the various challenges
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