Abasiama Idaresit, a beacon of inspiration and innovation, has left an indelible mark on the African tech scene. His leadership at Wild Fusion now evolved into Wild Fusion Holdings, has been a testament to his exceptional skills and unwavering passion.
Under his guidance, the company has not only thrived but also pioneered new frontiers in the tech industry across Nigeria, Ghana, and Kenya.
From its inception, Wild Fusion has blossomed under Idaresit’s stewardship into a powerhouse, encompassing digital marketing, licensed agency banking, fintech infrastructure, and digital services.
Idaresit’s approach combines a human touch with a relentless pursuit of excellence, making him a silent powerhouse whose actions resonate loudly in the tech space.
An alumnus of the London School of Economics, Idaresit has strategically expanded the company’s reach. He emphasizes the core values that have propelled their success: “Our ethos and organizational culture has been instrumental to our success and the expansion of our client portfolio. Quality Service and Products, Value to Customers, and Excellence are very key components of our DNA.”
Wild Fusion, particularly in Nigeria, stands as a testament to the group’s success, offering comprehensive digital marketing services like Digital Strategy, SEO, Paid Media, and Creative to Content Marketing. Idaresit’s vision extends beyond marketing, venturing into fintech with subsidiaries that drive technological advancement across Africa. He firmly believes in embedding excellence in every facet of the business, from services to employee training.
In his words, “We also have a licensed Agency Banking Subsidiary and Lending Infrastructure Company as our subsidiaries. These two Fintechs are also key subsidiaries driving technology penetration across Africa. Excellence is a key cultural attribute of Wild Fusion and this we have embedded in our services and products including our training programs that have a particular module ‘Business Ethics’ with a strong emphasis on Excellence. Acculturating new hires and existing employees is very critical to delivering on excellence”
Despite the landscape of challenges that mark the business terrain in Nigeria and beyond, Idaresit sees these obstacles as stepping stones toward greater achievements.
The CEO has implemented innovative strategies to navigate these hurdles, such as flexible working arrangements and savvy financial negotiations, showcasing a proactive approach to problem-solving.
According to him, “In a bid to find solutions to the highlighted challenges as a company, we modified our working hours making it a lot easier and flexible for our employees to work remotely. This we have seen has reduced the cost of commuting which was quite burdensome and improved our talent retention efforts. With our FX liabilities, we have been able to negotiate flexible payment terms and relied on our international operations to insulate or ring-fenced our Nigerian operation from the FX headwinds. These headwinds aren’t peculiar to Nigeria alone, the Ghanaian Cedis has had its fair share of FX fluctuation challenges. Having a diversified Holdco in product, services and geographical spread also helps in mitigating some of these risks or challenges.”
Idaresit envisions Wild Fusion Holdings as a beacon of technological and entrepreneurial success in Africa.
With fifteen years of relentless investment in the continent’s tech sector, he is committed to achieving sustainable growth and proving the potential of African innovation on the global stage.
His journey is a narrative of persistence, strategic innovation, and unwavering commitment to excellence. He is not just navigating the African tech landscape; he is redefining it, demonstrating what is possible with vision and determination.
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